Clients
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Projects
See how we solved other strategic challenges
New product launches
Safecypher – Tech product launch
Challenge:
How to attract investors then launch this game-changing technology, that stops online card fraud, to card issuers in the global payments industry.
Solution:
- Market sizing
- Investor presentation
- Logo design
- Trademark registration
- Input into app development
- Website
- Video
- Sales presentation
- 6-month blog and LinkedIn campaign
Cardivation – Tech product launch
Challenge:
How to position and launch a suite of digital card innovations in the European payments industry and to drive adoption by banks and merchants.
Solution:
- In-depth interviews with banks and merchants
- Name development
- Logo design
- Trademark registration
- Website
- Video
- Launch presentation
- Event support
- Sales presentations
Got a concept to launch to business decision makers?
Sector research reports
BMF – State of sustainability
Challenge:
A baseline with annual updates was needed for measuring adoption of sustainable building materials, an important priority for the building materials sector.
Solution:
- Literature review
- State of sustainability survey
- Data analysis
- Report writing
- Results presented to members
- Launch of research report
Coeliac UK – Eating out gluten free
Challenge:
An update was needed to keep members and eating out venues informed about the state of the eating out gluten free to evaluate progress towards normalising it.
Solution:
- Data analysis
- Report writing
Coming soon
Need to evaluate the situation in a sector?
Membership value propositions
RBL – Individual value proposition
Challenge:
How to overhaul a membership value proposition developed during the First World War so it engages a younger online generation without alienating aging loyal members.
Solution:
- Research with members
- Internal workshops
- Internal consultation with boards
- Redefined purpose of membership
- Developed and tested value proposition
- Developed new membership offer
- Personalised membership experience
- New digital engagement channels
CIOB – Company value proposition
Challenge:
How to broaden the value proposition of company membership where large companies saw no value in joining and small companies found it was not recognised by clients.
Solution:
- Research with members
- Internal workshops
- Internal consultation with boards
- Developed and tested value proposition
- Developed new membership offer
- Remove internal competition
- Identified need for client engagement
Need to reverse a long-term decline in membership?
Corporate strategies
CIOB – Corporate plan 2020-23
Challenge:
The board of trustees had begun planning the next 3 years after the Grenfell Towers fire. They needed external help to define CIOB’s global role in times of change.
Solution:
- Internal consultation with trustees
- Identified strategic themes
- Facilitated workshops for each theme
- Consulted with senior leadership team
- Vision
- Mission
- Values
- Themes
- Goals
- KPIs
- Internal and external communication
CIOB – Client strategy and business case
Challenge:
How to shift the global culture of construction management from cost-cutting to collaborating to improve quality and safety of the built environment.
Solution:
- Research with clients
- Internal workshops
- Collaborated with working group
- Consulted with leadership team
- Developed new, global client offer
- Engagement model for client
- Business case
- Implementation timeline
- Client awareness for company members
Need to set long-term direction or develop a business plan?
Brand positioning strategies
Aqualisa – Brand review
Challenge:
How to increase profitability ahead of selling the business by plotting the current positioning in the bathroom market and potential for extending into smart home technology.
Solution:
- Internal staff questionnaire
- Market sizing
- Interviews with homeowners
- Survey to installers
- Perception maps
- Customer journeys
- Brand extension strategy
Lecico – Brand repositioning
Challenge:
How to double the size of this sanitaryware brand in 5 years by breaking into more premium segments of the bathroom category where competitors compete on design.
Solution:
- Interviews with customers
- Collaborative workshops
- Corporate growth strategy
- Brand positioning strategy
- Brand architecture
- Brand manifesto
- New brand line
- New communication
- Relaunch strategy
- Brand tracking survey
Need to position a brand for growth or design a marketing strategy?
Outsourced strategy and research
CMDi – Long-term partnership
Challenge:
How to reposition a smaller creative agency to effectively compete with larger agencies and strategy consultancies without adding overheads. The solution was to outsource research and strategy to Whypoint.
Strategy tools:
- Corporate strategy
- Proposition Builder
- Brand Builder
- Persona Builder
- Innovation Builder
Research services:
- Quantitative research
- Qualitative research
- Sector research reports
- Horizon scanning
- Brand review
- Audience segmentation
- Tracking surveys
- Data analysis
Need a joined-up strategy, research and creative service?