Prioritise where to focus
Build value by aligning all levels of strategy
The biggest challenge in business isn’t coming up with ideas: It’s setting your strategic direction. Whypoint consults with leaders to prioritise where to focus strategically to unlock value.
Key levels of strategy:
- Corporate strategy
- Brand positioning
- Customer (or member) personas
- Product and service innovations
- Value propositions
- Videos for bringing strategy to life
Request a free consultation.
Corporate strategy
Set the overall direction of travel
Develop a visionary corporate strategy. It provides the destination and the route, helping navigate a sea of choices. The vision, mission and values keep the organisation on course while allowing for experimentation. Choices are easily evaluated and adopted if they contribute to the direction of travel. A top-level corporate strategy is an excellent foundation for a more detailed business plan.
Need a corporate strategy or a business plan?
Brand positioning
Own uncontested market space
Position your brand between customers and competitors. A differentiated positioning anchors the brand in people’s minds. It stands for something; customers think of it first and prefer it to competitors. By gaining insight into customer needs and analysing competitor positioning territories, uncontested market space is identified and owned. Brand positioning underpins a detailed marketing strategy.
Need a brand positioning or a marketing strategy?
Customer (or member) personas
Bring customers to life
Get to know your ideal customer types. Personas bring to life customer segments with similar attributes. They help new product development, sales and marketing to be more targeted. Whether targeting consumers, members or business buyers, personas are powerful in a CRM system. Personas are a superb way of getting closer to customers and their needs, plotting their journeys and improving their experience.
Need a customer or member engagement strategy?
Product and service innovations
Build an innovation pipeline
Develop new products and services that create value for customers. A structured innovation programme provides a competitive edge. It gives customers reasons to repurchase or trade up. Designing products or services for customer personas prevents over-engineering and under-engineering. Customers get features and benefits they’re happy to pay for at the right cost to company.
Need a new product development strategy?
Value proposition
Increase member (or customer) value
Review the value members get from belonging to your organisation. A value proposition defines why people join, stay, and engage. The world is changing and so are people’s expectations of membership. To stay relevant, review your membership value proposition every few years to ensure it reflects the needs and aspirations of current and future members.
Need be clearer about member value?
Strategic videos
Bring strategy to life
Inspire, motivate and align staff and other stakeholders with a new strategy. When embarking upon a new strategic direction, it is often difficult to explain so people get it and drive it. Video is a powerful tool for communicating complex and abstract ideas in a simple and concrete way. Use video to make strategy come alive. Here’s a video bringing customer closeness strategy to life.
Want a video to explain a new strategy?