Ask insightful questions
Ensure insights are reliable and actionable
The priority with research is to have insights that are actionable and reliable. We work with leaders to develop insightful questions and identify reliable data sources.
Research for designing strategies:
- State of the sector
- Horizon scanning
- Brand review
- Brand archetypes
- Customer segmentation
- Task mapping
Research for measuring results:
- KPI dashboard
- Vision metrics
- Brand tracking
- Customer satisfaction
- Member engagement
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State of the sector
Inspire action through evidence
Show the impact achieved and opportunities ahead. A state of the sector research report presents credible, data‑driven evidence of sector progress to members and beneficiaries, demonstrating improvements in quality of life. It gives corporate partners compelling reasons to support the cause and get involved. Secure valuable media coverage to drive awareness and action.
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Horizon scanning
Future-proof your next strategy
Focus on the future. A structured way of scanning the horizon for opportunities and threats helps management think beyond day-to-day activities. It encourages proactivity and reduces ‘firefighting.’ Informed decisions can be made about risk and investment, so the organisation stays relevant. Horizon scanning research is well-worth doing before each corporate strategy review.
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Brand review
Improve brand effectiveness
Find out how your brand can be strengthened. Before a minor or major brand refresh, it is essential to understand market perceptions. A brand review is a powerful tool for growing your business and achieving success. It provides independent research and analysis to support marketing plans and brand positioning strategies and a foundation for creative briefs.
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Brand archetypes
Build emotional connections
Connect emotionally with customers. Brand archetypes are a powerful way to create a consistent and distinctive brand identity. They are based on universal patterns of human behaviour and motivation that resonate with people. Use them to define your brand’s personality, tone, voice and values. Differentiate your brand from competitors and connect emotionally with customers.
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Customer segmentation
Identify different types of customers
Move towards a more personalised experience. Segmentation is the foundation for an engaging customer or member strategy. Segments can be brought to life through personas, products and services tailored to their needs and value propositions created. Segmentation helps increase satisfaction, loyalty and retention. Bring customers to life and optimise sales and marketing strategies.
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Task mapping
Uncover detailed customer needs
Develop more customer-centric products or services. Task mapping helps with visualising and analysing the steps customers or members go through to prepare for and complete a task. Learn what they value most, and how they feel. It identifies pain points, inefficiencies and opportunities for designing better user experiences. Task mapping gives direction to new product development.
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Measure results
Use a KPI dashboard to manage results
Vision metrics
Measure the success of goals and objectives. Vision metrics provide a clear picture of where the organisation stands and where it needs to go next. Track progress, make data-driven decisions and fulfil your vision. Continue creating value.
Brand tracking
Evaluate brand performance. Brand tracking provides insights into customer perceptions, loyalty, and competition. Make informed decisions, adjust your strategy and grow your brand. Proactively steer your brand into uncontested waters.
Customer satisfaction
Track how satisfied customers are. Gain greater insight into what drives value for customers. Focus resources on experiences they expect. Constantly improve products and services. Keep customers happy, build loyalty and increase business.
Member engagement
Quantify member engagement. Engaged members are more likely to participate, contribute and support the organisation’s mission. Make it easy and rewarding for members to engage, build a strong community and make a positive impact.
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