Clients
Join our crew of satisfied clients
Web projects
Interactive web applications
Safecypher
This user zone requires authorisation to log in. Scenario simulations take user inputs to calculate fraud reduction, ROI and build vs buy scenarios.
Aha.eco
This application turns complex data into simple A-E sustainability ratings. Scan barcodes on a mobile or embed into websites. See how it works at aha.eco.
Websites
Need a new website or added functionality?
Outsourced research and strategy
CMDi – Long-term partnership
Challenge:
How to reposition a smaller creative agency to effectively compete with larger agencies and strategy consultancies without adding overheads. The solution was to outsource research and strategy to Whypoint.
Strategy tools:
- Corporate strategy
- Proposition Builder
- Brand Builder
- Persona Builder
- Innovation Builder
Research services:
- Quantitative research
- Qualitative research
- Sector research reports
- Horizon scanning
- Brand review
- Audience segmentation
- Tracking surveys
- Data analysis
Need a joined-up strategy, research and creative service?
Research and strategy projects
New product launches
Safecypher – Tech product launch
Challenge:
How to attract investors then launch this game-changing technology, that stops online card fraud, to card issuers in the global payments industry.
Solution:
- Market sizing
- Investor presentation
- Logo design
- Trademark registration
- Input into app development
- Website
- Video
- Sales presentation
- 6-month blog and LinkedIn campaign
Cardivation – Tech product launch
Challenge:
How to position and launch a suite of digital card innovations in the European payments industry and to drive adoption by banks and merchants.
Solution:
- In-depth interviews with banks and merchants
- Name development
- Logo design
- Trademark registration
- Website
- Video
- Launch presentation
- Event support
- Sales presentations
Got a concept to launch to business decision makers?
Thought leadership
BMF – State of sustainability
Challenge:
Baseline research with annual updates was needed for measuring adoption of sustainable building materials, an important priority for the building materials sector.
Solution:
- Literature review
- State of sustainability survey
- Data analysis
- Report writing
- Results presented to members
- Launch of research report
Coeliac UK – Eating out gluten free
Challenge:
Periodic research updates keep members and eating out venues informed about the state of eating out gluten free, and to track progress towards normalising it.
Solution:
- Data analysis
- Report writing
Need to evaluate the situation in a sector?
Membership value propositions
RBL – Individual value proposition
Challenge:
How to overhaul a membership value proposition developed during the First World War so it engages a younger online generation without alienating aging loyal members.
Solution:
- Research with members
- Internal workshops
- Internal consultation with boards
- Redefined purpose of membership
- Developed and tested value proposition
- Developed new membership offer
- Personalised membership experience
- New digital engagement channels
CIOB – Company value proposition
Challenge:
How to broaden the value proposition of company membership where large companies saw no value in joining and small companies found it was not recognised by clients.
Solution:
- Research with members
- Internal workshops
- Internal consultation with boards
- Developed and tested value proposition
- Developed new membership offer
- Remove internal competition
- Identified need for client engagement
Need to reverse a long-term decline in membership?
Corporate strategies
CIOB – Corporate plan 2020-23
Challenge:
The board of trustees had begun planning the next 3 years after the Grenfell Towers fire. They needed external help to define CIOB’s global role in times of change.
Solution:
- Internal consultation with trustees
- Identified strategic themes
- Facilitated workshops for each theme
- Consulted with senior leadership team
- Vision
- Mission
- Values
- Themes
- Goals
- KPIs
- Internal and external communication
CIOB – Client strategy and business case
Challenge:
How to shift the global culture of construction management from cost-cutting to collaborating to improve quality and safety of the built environment.
Solution:
- Research with clients
- Internal workshops
- Collaborated with working group
- Consulted with leadership team
- Developed new, global client offer
- Engagement model for client
- Business case
- Implementation timeline
- Client awareness for company members
Need to set long-term direction or develop a business plan?
Brand positioning strategies
Aqualisa – Brand review
Challenge:
How to increase profitability ahead of selling the business by plotting the current positioning in the bathroom market and potential for extending into smart home technology.
Solution:
- Internal staff questionnaire
- Market sizing
- Interviews with homeowners
- Survey to installers
- Perception maps
- Customer journeys
- Brand extension strategy
Lecico – Brand repositioning
Challenge:
How to double the size of this sanitaryware brand in 5 years by breaking into more premium segments of the bathroom category where competitors compete on design.
Solution:
- Interviews with customers
- Collaborative workshops
- Corporate growth strategy
- Brand positioning strategy
- Brand architecture
- Brand manifesto
- New brand line
- New communication
- Relaunch strategy
- Brand tracking survey
Need to position a brand for growth or design a marketing strategy?